Implementation Plan

The Senior Connect® programs to utilize the “START" Implementation Plan"

"S"

Source

For opportunities to provide program services. Establish low-income clients using Federal Poverty Guidelines at 150% federal poverty level. Identify minority groups within highly concentrated geographic areas, and work with State and county-level agencies to identify uninsured population clients.

"T"

Target

Sourced populations through marketing and advertising campaigns (Facebook, website, county agency contacts, AARP (and other senior-centric membership groups), Patch newspapers, and press releases.

"A"

Analyze

Cleansed demographic information, needs, restrictions to optimize program efficiency. Develop estimated client reach by category (i.e. age, race, income, geographic location). Determine launch priorities (phased approach vs. mass implementation).

"R"

Respond

To programming need and provide services.

"T"

Track

Progress using monthly SOAR® reports. Use programming efficacy metrics to determine if meeting benchmarks, identify when not, and make immediate changes when underperformance (70% - 84% effective), temporarily suspend and realign programming (<70%)